Polling and public opinion: a Canadian perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto, Ont.
University of Toronto Press
c2007
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. [173]-185) and index Machine generated contents note - 1 - Polling and understanding public opinion -- - 2 - Methods of collecting opinions -- - 3 - Public opinion and the mass media -- - 4 - Public opinion polls and social policy "In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues such as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analysing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated. Focusing on many of the vital issues of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will."--Jacket |
| Beschreibung: | 1 Online-Ressource (xv, 189 p.) |
| ISBN: | 0802038999 1442685484 9780802038999 9781442685482 |
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| 500 | |a "In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues such as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analysing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated. Focusing on many of the vital issues of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will."--Jacket | ||
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Datensatz im Suchindex
| _version_ | 1804175544790548480 |
|---|---|
| any_adam_object | |
| author | Butler, Peter Marshall |
| author_facet | Butler, Peter Marshall |
| author_role | aut |
| author_sort | Butler, Peter Marshall |
| author_variant | p m b pm pmb |
| building | Verbundindex |
| bvnumber | BV043118134 |
| classification_rvk | MG 72100 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)500909056 (DE-599)BVBBV043118134 |
| dewey-full | 303.3/80971 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.3/80971 |
| dewey-search | 303.3/80971 |
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| discipline | Soziologie Politologie |
| format | Electronic eBook |
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| id | DE-604.BV043118134 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:59Z |
| institution | BVB |
| isbn | 0802038999 1442685484 9780802038999 9781442685482 |
| language | English |
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| spelling | Butler, Peter Marshall Verfasser aut Polling and public opinion a Canadian perspective Peter M. Butler ; foreword by Michael Adams Toronto, Ont. University of Toronto Press c2007 1 Online-Ressource (xv, 189 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [173]-185) and index Machine generated contents note - 1 - Polling and understanding public opinion -- - 2 - Methods of collecting opinions -- - 3 - Public opinion and the mass media -- - 4 - Public opinion polls and social policy "In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues such as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analysing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated. Focusing on many of the vital issues of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will."--Jacket Opinion publique / Canada / Manuels d'enseignement supérieur Sondages d'opinion / Manuels d'enseignement supérieur Opinion publique / Canada Sondages d'opinion SOCIAL SCIENCE / Sociology / General bisacsh SOCIAL SCIENCE / General bisacsh Public opinion fast Public opinion polls fast Public opinion polls Textbooks Public opinion Canada Public opinion polls Public opinion Canada Textbooks Öffentliche Meinung (DE-588)4043152-6 gnd rswk-swf Umfrage (DE-588)4005227-8 gnd rswk-swf Kanada Kanada (DE-588)4029456-0 gnd rswk-swf Kanada (DE-588)4029456-0 g Öffentliche Meinung (DE-588)4043152-6 s Umfrage (DE-588)4005227-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-8020-3819-0 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8020-3819-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682334 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Butler, Peter Marshall Polling and public opinion a Canadian perspective Opinion publique / Canada / Manuels d'enseignement supérieur Sondages d'opinion / Manuels d'enseignement supérieur Opinion publique / Canada Sondages d'opinion SOCIAL SCIENCE / Sociology / General bisacsh SOCIAL SCIENCE / General bisacsh Public opinion fast Public opinion polls fast Public opinion polls Textbooks Public opinion Canada Public opinion polls Public opinion Canada Textbooks Öffentliche Meinung (DE-588)4043152-6 gnd Umfrage (DE-588)4005227-8 gnd |
| subject_GND | (DE-588)4043152-6 (DE-588)4005227-8 (DE-588)4029456-0 |
| title | Polling and public opinion a Canadian perspective |
| title_auth | Polling and public opinion a Canadian perspective |
| title_exact_search | Polling and public opinion a Canadian perspective |
| title_full | Polling and public opinion a Canadian perspective Peter M. Butler ; foreword by Michael Adams |
| title_fullStr | Polling and public opinion a Canadian perspective Peter M. Butler ; foreword by Michael Adams |
| title_full_unstemmed | Polling and public opinion a Canadian perspective Peter M. Butler ; foreword by Michael Adams |
| title_short | Polling and public opinion |
| title_sort | polling and public opinion a canadian perspective |
| title_sub | a Canadian perspective |
| topic | Opinion publique / Canada / Manuels d'enseignement supérieur Sondages d'opinion / Manuels d'enseignement supérieur Opinion publique / Canada Sondages d'opinion SOCIAL SCIENCE / Sociology / General bisacsh SOCIAL SCIENCE / General bisacsh Public opinion fast Public opinion polls fast Public opinion polls Textbooks Public opinion Canada Public opinion polls Public opinion Canada Textbooks Öffentliche Meinung (DE-588)4043152-6 gnd Umfrage (DE-588)4005227-8 gnd |
| topic_facet | Opinion publique / Canada / Manuels d'enseignement supérieur Sondages d'opinion / Manuels d'enseignement supérieur Opinion publique / Canada Sondages d'opinion SOCIAL SCIENCE / Sociology / General SOCIAL SCIENCE / General Public opinion Public opinion polls Public opinion polls Textbooks Public opinion Canada Public opinion Canada Textbooks Öffentliche Meinung Umfrage Kanada |
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