Don't think pink: what really makes women buy--and how to increase your share of this crucial market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
©2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (page 223) and index Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future |
| Beschreibung: | 1 Online-Ressource (x, 230 pages) |
| ISBN: | 081440815X 0814428002 9780814428009 |
Internformat
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Datensatz im Suchindex
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| author | Johnson, Lisa |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34/082 |
| dewey-search | 658.8/34/082 |
| dewey-sort | 3658.8 234 282 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 081440815X 0814428002 9780814428009 |
| language | English |
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| spelling | Johnson, Lisa Verfasser aut Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned New York AMACOM ©2004 1 Online-Ressource (x, 230 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (page 223) and index Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing fast Women consumers fast Wirtschaft Women consumers Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Frau (DE-588)4018202-2 gnd rswk-swf Frau (DE-588)4018202-2 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Learned, Andrea Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117369 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Johnson, Lisa Don't think pink what really makes women buy--and how to increase your share of this crucial market BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing fast Women consumers fast Wirtschaft Women consumers Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Frau (DE-588)4018202-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4018202-2 |
| title | Don't think pink what really makes women buy--and how to increase your share of this crucial market |
| title_auth | Don't think pink what really makes women buy--and how to increase your share of this crucial market |
| title_exact_search | Don't think pink what really makes women buy--and how to increase your share of this crucial market |
| title_full | Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned |
| title_fullStr | Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned |
| title_full_unstemmed | Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned |
| title_short | Don't think pink |
| title_sort | don t think pink what really makes women buy and how to increase your share of this crucial market |
| title_sub | what really makes women buy--and how to increase your share of this crucial market |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing fast Women consumers fast Wirtschaft Women consumers Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Frau (DE-588)4018202-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Marketing Women consumers Wirtschaft Verbraucherverhalten Frau |
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