Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
©2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates |
| Beschreibung: | 1 Online-Ressource (xvi, 352 pages) |
| ISBN: | 0814428053 0814472192 9780814428054 9780814472194 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043116481 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 0814428053 |9 0-8144-2805-3 | ||
| 020 | |a 0814472192 |9 0-8144-7219-2 | ||
| 020 | |a 9780814428054 |9 978-0-8144-2805-4 | ||
| 020 | |a 9780814472194 |9 978-0-8144-7219-4 | ||
| 035 | |a (OCoLC)56476677 | ||
| 035 | |a (DE-599)BVBBV043116481 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/101 |2 22 | |
| 100 | 1 | |a Johnson, Winslow |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Powerhouse marketing plans |b 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns |c Winslow "Bud" Johnson |
| 264 | 1 | |a New York |b AMACOM |c ©2004 | |
| 300 | |a 1 Online-Ressource (xvi, 352 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling / Management |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028540672 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175541660549120 |
|---|---|
| any_adam_object | |
| author | Johnson, Winslow |
| author_facet | Johnson, Winslow |
| author_role | aut |
| author_sort | Johnson, Winslow |
| author_variant | w j wj |
| building | Verbundindex |
| bvnumber | BV043116481 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)56476677 (DE-599)BVBBV043116481 |
| dewey-full | 658.8/101 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/101 |
| dewey-search | 658.8/101 |
| dewey-sort | 3658.8 3101 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03768nmm a2200565zc 4500</leader><controlfield tag="001">BV043116481</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0814428053</subfield><subfield code="9">0-8144-2805-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0814472192</subfield><subfield code="9">0-8144-7219-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780814428054</subfield><subfield code="9">978-0-8144-2805-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780814472194</subfield><subfield code="9">978-0-8144-7219-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)56476677</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043116481</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/101</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johnson, Winslow</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Powerhouse marketing plans</subfield><subfield code="b">14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns</subfield><subfield code="c">Winslow "Bud" Johnson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">AMACOM</subfield><subfield code="c">©2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 352 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Sales & Selling / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028540672</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043116481 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:56Z |
| institution | BVB |
| isbn | 0814428053 0814472192 9780814428054 9780814472194 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028540672 |
| oclc_num | 56476677 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xvi, 352 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Johnson, Winslow Verfasser aut Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns Winslow "Bud" Johnson New York AMACOM ©2004 1 Online-Ressource (xvi, 352 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing / Management fast Wirtschaft Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Marketingkonzept (DE-588)4120696-4 s 3\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Johnson, Winslow Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing / Management fast Wirtschaft Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120696-4 (DE-588)4120697-6 |
| title | Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns |
| title_auth | Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns |
| title_exact_search | Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns |
| title_full | Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns Winslow "Bud" Johnson |
| title_fullStr | Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns Winslow "Bud" Johnson |
| title_full_unstemmed | Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns Winslow "Bud" Johnson |
| title_short | Powerhouse marketing plans |
| title_sort | powerhouse marketing plans 14 outstanding real life plans and what you can learn from them to supercharge your own campaigns |
| title_sub | 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing / Management fast Wirtschaft Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Marketing / Management Wirtschaft Marketing Management Marketingmanagement Marketingkonzept Marketingstrategie |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117374 |
| work_keys_str_mv | AT johnsonwinslow powerhousemarketingplans14outstandingreallifeplansandwhatyoucanlearnfromthemtosuperchargeyourowncampaigns |