Shakespeare, Einstein, and the bottom line: the marketing of higher education
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Harvard University Press
2003
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. 265-314) and index Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning |
| Beschreibung: | 1 Online-Ressource (vi, 328 p.) |
| ISBN: | 0674011465 0674039653 9780674039650 |
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Datensatz im Suchindex
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| dewey-ones | 378 - Higher education (Tertiary education) |
| dewey-raw | 378.73 |
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| discipline | Pädagogik |
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| spelling | Kirp, David L. Verfasser aut Shakespeare, Einstein, and the bottom line the marketing of higher education David L. Kirp Cambridge, Mass. Harvard University Press 2003 1 Online-Ressource (vi, 328 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 265-314) and index Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning Universités / États-Unis / Marketing Enseignement supérieur / Relations publiques / États-Unis EDUCATION / Higher bisacsh Marketing gtt Universiteiten gtt Enseignement universitaire rasuqam Marketing rasuqam Relations publiques rasuqam Université rasuqam Universität Universities and colleges United States Marketing Education, Higher Public relations United States Hochschule (DE-588)4072560-1 gnd rswk-swf Forschungstransfer (DE-588)4235164-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Hochschule (DE-588)4072560-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 Forschungstransfer (DE-588)4235164-9 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=282201 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kirp, David L. Shakespeare, Einstein, and the bottom line the marketing of higher education Universités / États-Unis / Marketing Enseignement supérieur / Relations publiques / États-Unis EDUCATION / Higher bisacsh Marketing gtt Universiteiten gtt Enseignement universitaire rasuqam Marketing rasuqam Relations publiques rasuqam Université rasuqam Universität Universities and colleges United States Marketing Education, Higher Public relations United States Hochschule (DE-588)4072560-1 gnd Forschungstransfer (DE-588)4235164-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4072560-1 (DE-588)4235164-9 (DE-588)4043188-5 (DE-588)4078704-7 |
| title | Shakespeare, Einstein, and the bottom line the marketing of higher education |
| title_auth | Shakespeare, Einstein, and the bottom line the marketing of higher education |
| title_exact_search | Shakespeare, Einstein, and the bottom line the marketing of higher education |
| title_full | Shakespeare, Einstein, and the bottom line the marketing of higher education David L. Kirp |
| title_fullStr | Shakespeare, Einstein, and the bottom line the marketing of higher education David L. Kirp |
| title_full_unstemmed | Shakespeare, Einstein, and the bottom line the marketing of higher education David L. Kirp |
| title_short | Shakespeare, Einstein, and the bottom line |
| title_sort | shakespeare einstein and the bottom line the marketing of higher education |
| title_sub | the marketing of higher education |
| topic | Universités / États-Unis / Marketing Enseignement supérieur / Relations publiques / États-Unis EDUCATION / Higher bisacsh Marketing gtt Universiteiten gtt Enseignement universitaire rasuqam Marketing rasuqam Relations publiques rasuqam Université rasuqam Universität Universities and colleges United States Marketing Education, Higher Public relations United States Hochschule (DE-588)4072560-1 gnd Forschungstransfer (DE-588)4235164-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Universités / États-Unis / Marketing Enseignement supérieur / Relations publiques / États-Unis EDUCATION / Higher Marketing Universiteiten Enseignement universitaire Relations publiques Université Universität Universities and colleges United States Marketing Education, Higher Public relations United States Hochschule Forschungstransfer Öffentlichkeitsarbeit USA |
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