Rebuilding brand America: what we must do to restore our reputation and safeguard the future of American business abroad
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM, American Management Association
c2007
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (p. [263]-287) and index Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace |
| Physical Description: | 1 Online-Ressource (296 p.) |
| ISBN: | 0814429963 9780814429969 |
Staff View
MARC
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| id | DE-604.BV043115735 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:54Z |
| institution | BVB |
| isbn | 0814429963 9780814429969 |
| language | English |
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| publishDate | 2007 |
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| spelling | Martin, Dick Verfasser aut Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad Dick Martin New York AMACOM, American Management Association c2007 1 Online-Ressource (296 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [263]-287) and index Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast International economic relations fast International relations fast Internationale Politik Weltwirtschaft Wirtschaft Brand name products United States International economic relations Anti-Americanism Anti-Americanism Arab countries USA Erscheint auch als Druckausgabe 0-8144-7333-4 Erscheint auch als Druckausgabe 978-0-8144-7333-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174745 Aggregator Volltext |
| spellingShingle | Martin, Dick Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast International economic relations fast International relations fast Internationale Politik Weltwirtschaft Wirtschaft Brand name products United States International economic relations Anti-Americanism Anti-Americanism Arab countries |
| title | Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad |
| title_auth | Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad |
| title_exact_search | Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad |
| title_full | Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad Dick Martin |
| title_fullStr | Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad Dick Martin |
| title_full_unstemmed | Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad Dick Martin |
| title_short | Rebuilding brand America |
| title_sort | rebuilding brand america what we must do to restore our reputation and safeguard the future of american business abroad |
| title_sub | what we must do to restore our reputation and safeguard the future of American business abroad |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Anti-Americanism fast Brand name products fast International economic relations fast International relations fast Internationale Politik Weltwirtschaft Wirtschaft Brand name products United States International economic relations Anti-Americanism Anti-Americanism Arab countries |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Anti-Americanism Brand name products International economic relations International relations Internationale Politik Weltwirtschaft Wirtschaft Brand name products United States Anti-Americanism Arab countries USA |
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