Tourism branding: communities in action
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Bingley, UK
Emerald Group Pub.
2009
|
| Edition: | 1st ed |
| Series: | Bridging tourism theory and practice
v. 1 |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (pages 233-262) and index Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives |
| Physical Description: | 1 Online-Ressource (viii, 297 pages) |
| ISBN: | 1849507201 184950721X 9781849507202 9781849507219 |
Staff View
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Record in the Search Index
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| dewey-full | 659.193384791 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.193384791 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:54Z |
| institution | BVB |
| isbn | 1849507201 184950721X 9781849507202 9781849507219 |
| language | English |
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| physical | 1 Online-Ressource (viii, 297 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2009 |
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| publisher | Emerald Group Pub. |
| record_format | marc |
| series2 | Bridging tourism theory and practice |
| spelling | Tourism branding communities in action [edited by] Liping A. Cai, William C. Gartner, Ana María Munar 1st ed Bingley, UK Emerald Group Pub. 2009 1 Online-Ressource (viii, 297 pages) txt rdacontent c rdamedia cr rdacarrier Bridging tourism theory and practice v. 1 Includes bibliographical references (pages 233-262) and index Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Tourism fast Place marketing fast Tourism fast Tourism / Marketing fast Gestion d'entreprises eclas Wirtschaft Advertising Tourism Place marketing Tourism Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Cai, Liping A. Sonstige oth Gartner, William C. Sonstige oth Munar, Ana María Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308854 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tourism branding communities in action BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Tourism fast Place marketing fast Tourism fast Tourism / Marketing fast Gestion d'entreprises eclas Wirtschaft Advertising Tourism Place marketing Tourism Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Tourism branding communities in action |
| title_auth | Tourism branding communities in action |
| title_exact_search | Tourism branding communities in action |
| title_full | Tourism branding communities in action [edited by] Liping A. Cai, William C. Gartner, Ana María Munar |
| title_fullStr | Tourism branding communities in action [edited by] Liping A. Cai, William C. Gartner, Ana María Munar |
| title_full_unstemmed | Tourism branding communities in action [edited by] Liping A. Cai, William C. Gartner, Ana María Munar |
| title_short | Tourism branding |
| title_sort | tourism branding communities in action |
| title_sub | communities in action |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Tourism fast Place marketing fast Tourism fast Tourism / Marketing fast Gestion d'entreprises eclas Wirtschaft Advertising Tourism Place marketing Tourism Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Tourism Place marketing Tourism Tourism / Marketing Gestion d'entreprises Wirtschaft Advertising Tourism Tourism Marketing Marketing Tourismus |
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