Winning at new products: accelerating the process from idea to launch
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Bibliographic Details
Main Author: Cooper, Robert G., (Robert Gravlin) (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, Mass. Perseus Pub. ©2001
Edition:3rd ed
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (pages 399-411) and index
Physical Description:1 Online-Ressource (xiii, 425 pages)
ISBN:0585417636
0738204633
9780585417639
9780738204635

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