APA-Zitierstil (7. Ausg.)

Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (3rd ed.). Perseus Pub.

Chicago-Zitierstil (17. Ausg.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3rd ed. Cambridge, Mass: Perseus Pub, 2001.

MLA-Zitierstil (9. Ausg.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3rd ed. Perseus Pub, 2001.