Tourism-marketing performance metrics and usefulness auditing of destination websites:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2010
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Advances in culture, tourism and hospitality research
4 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aimée C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships |
| Beschreibung: | 1 Online-Ressource (xiv, 163 pages) |
| ISBN: | 1849509018 9781849509015 |
Internformat
MARC
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| 490 | 1 | |a Advances in culture, tourism and hospitality research |v v. 4 | |
| 500 | |a Includes bibliographical references | ||
| 500 | |a Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aimée C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang | ||
| 500 | |a This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships | ||
| 650 | 4 | |a Tourism / Hospitality | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |2 bisacsh | |
| 650 | 7 | |a Tourism industry |2 bicssc | |
| 650 | 7 | |a Hospitality industry |2 bicssc | |
| 650 | 7 | |a Pae tukutuku |2 reo | |
| 650 | 7 | |a Gestion d'entreprises |2 eclas | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Tourism |x Computer network resources |x Auditing | |
| 650 | 4 | |a Tourism |x Social aspects | |
| 700 | 1 | |a Woodside, Arch G. |d 1943- |e Sonstige |0 (DE-588)134100727 |4 oth | |
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Datensatz im Suchindex
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV043113904 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:51Z |
| institution | BVB |
| isbn | 1849509018 9781849509015 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028538095 |
| oclc_num | 679998911 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xiv, 163 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Emerald |
| record_format | marc |
| series | Advances in culture, tourism and hospitality research |
| series2 | Advances in culture, tourism and hospitality research |
| spelling | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside 1st ed Bingley Emerald 2010 1 Online-Ressource (xiv, 163 pages) txt rdacontent c rdamedia cr rdacarrier Advances in culture, tourism and hospitality research v. 4 Includes bibliographical references Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aimée C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships Tourism / Hospitality BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourism industry bicssc Hospitality industry bicssc Pae tukutuku reo Gestion d'entreprises eclas Gesellschaft Industrie Wirtschaft Tourism Marketing Tourism Computer network resources Auditing Tourism Social aspects Woodside, Arch G. 1943- Sonstige (DE-588)134100727 oth Erscheint auch als Druck-Ausgabe 978-1-84950-900-8 1-84950-900-X Advances in culture, tourism and hospitality research 4 (DE-604)BV040271187 4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339452 Aggregator Volltext |
| spellingShingle | Tourism-marketing performance metrics and usefulness auditing of destination websites Advances in culture, tourism and hospitality research Tourism / Hospitality BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourism industry bicssc Hospitality industry bicssc Pae tukutuku reo Gestion d'entreprises eclas Gesellschaft Industrie Wirtschaft Tourism Marketing Tourism Computer network resources Auditing Tourism Social aspects |
| title | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_auth | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_exact_search | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_full | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside |
| title_fullStr | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside |
| title_full_unstemmed | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside |
| title_short | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_sort | tourism marketing performance metrics and usefulness auditing of destination websites |
| topic | Tourism / Hospitality BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourism industry bicssc Hospitality industry bicssc Pae tukutuku reo Gestion d'entreprises eclas Gesellschaft Industrie Wirtschaft Tourism Marketing Tourism Computer network resources Auditing Tourism Social aspects |
| topic_facet | Tourism / Hospitality BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Tourism industry Hospitality industry Pae tukutuku Gestion d'entreprises Gesellschaft Industrie Wirtschaft Tourism Marketing Tourism Computer network resources Auditing Tourism Social aspects |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339452 |
| volume_link | (DE-604)BV040271187 |
| work_keys_str_mv | AT woodsidearchg tourismmarketingperformancemetricsandusefulnessauditingofdestinationwebsites |