Real estate agent's field guide essential insider advice for surviving in a competitive market - McCrea, Bridget (AMACOM, American Management Association, 2004)
Includes index
Foreword (by John foltz of Realty Executives) -- Driving forces -- Facing the forces of change -- Changing consumer demands -- Jumping on the technology train -- Pricing pressures -- The commission compression factor -- Dealing with discounters -- Selling real estate piecemeal -- Job hazards -- Risk management for agents -- Answering to a higher power -- Spotting real estate trends -- Bracing for success -- Ensuring your future survival