Advertising to children: concepts and controversies
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Bibliographic Details
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. Sage Publications c1999
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references and index
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
Physical Description:1 Online-Ressource (xiv, 322 p. :)
ISBN:0761912843
0761912851
1452262179
9780761912859
9781452262178

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