Political communication the Manship School guide (Louisiana State University Press, 2011)
Includes bibliographical references and index
Machine generated contents note - Understanding the Industry -- - 1 - Consultants and Candidates - John Franzen -- - 2 - A Brief History of Political Advertising on Television - Darrell M. West -- - 3 - Political Communication Center - Lynda Lee Kaid -- - Laws and Regulations -- - 4 - Political Advertising and the First Amendment - Louis A. Day -- - 5 - Electronic Media and Congressional Politics - Ron Garay -- - 6 - The States and Campaign Finance Laws - David Schultz -- - Techniques and Types -- - 7 - Television Ads and Video - Dane Strother -- - 8 - Newspaper Advertising - John E. Kimball -- - 9 - Radio Advertising - Bill Fletcher -- - 10 - Outdoor Advertising - Sean Reilly -- - 11 - Earned Media - Bud Jackson -- - 12 - Speechwriting - Trevor Parry-Giles
13 - Modern Campaign Polling - Robert K Goidel -- - 14 - Focus Groups - Malcolm P. Ehrhardt -- - 15 - Local Television News and Political Campaigns - David Kurpius -- - 16 - Get Out the Vote - Gerry Tyson -- - 17 - Independent Content - Paul Harang -- - 18 - Public Journalism - David Kurpius -- - 19 - Online Political Advertising - Monica Ancu -- - 20 - Evaluating Campaign Websites - Michael Xenos -- - 21 - Online Social Networks and Political Campaigns - Monica Ancu -- - Constituencies -- - 22 - Older Voters - Robert H. Binstock -- - 23 - The Religious Conservative Voter - Lisa K. Lundy -- - 24 - Young Voters - Katherine Knobloch -- - 25 - The Latino (Hispanic) Voter - Melissa Michelson -- - 26 - Race and Southern Politics - Wayne Parent -- - 27 - Informing Insiders - Charlie Cook