The age curve: how to profit from the coming demographic storm
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
©2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y. A myth-breaking book that will redefine who marketers see as their most valuable customers |
| Beschreibung: | 1 Online-Ressource (xvii, 266 pages) |
| ISBN: | 0814401813 0814410170 9780814401811 9780814410172 |
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| spelling | Gronbach, Kenneth W. Verfasser aut The age curve how to profit from the coming demographic storm Kenneth W. Gronbach New York American Management Association ©2008 1 Online-Ressource (xvii, 266 pages) txt rdacontent c rdamedia cr rdacarrier Includes index The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y. A myth-breaking book that will redefine who marketers see as their most valuable customers BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer behavior fast Demography fast Marketing research fast Target marketing fast Wirtschaft Target marketing United States Consumer behavior United States Marketing research United States Demography United States USA American Management Association Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=236159 Aggregator Volltext |
| spellingShingle | Gronbach, Kenneth W. The age curve how to profit from the coming demographic storm BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer behavior fast Demography fast Marketing research fast Target marketing fast Wirtschaft Target marketing United States Consumer behavior United States Marketing research United States Demography United States |
| title | The age curve how to profit from the coming demographic storm |
| title_auth | The age curve how to profit from the coming demographic storm |
| title_exact_search | The age curve how to profit from the coming demographic storm |
| title_full | The age curve how to profit from the coming demographic storm Kenneth W. Gronbach |
| title_fullStr | The age curve how to profit from the coming demographic storm Kenneth W. Gronbach |
| title_full_unstemmed | The age curve how to profit from the coming demographic storm Kenneth W. Gronbach |
| title_short | The age curve |
| title_sort | the age curve how to profit from the coming demographic storm |
| title_sub | how to profit from the coming demographic storm |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer behavior fast Demography fast Marketing research fast Target marketing fast Wirtschaft Target marketing United States Consumer behavior United States Marketing research United States Demography United States |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Consumer behavior Demography Marketing research Target marketing Wirtschaft Target marketing United States Consumer behavior United States Marketing research United States Demography United States USA |
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