The king of drinks: schnapps gin from modernity to tradition
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Bibliographische Detailangaben
1. Verfasser: Bersselaar, Dmitri van den (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Leiden Brill 2007
Schriftenreihe:African social studies series v. 18
Schlagworte:
Online-Zugang:FAW01
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Beschreibung:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (pages 247-258) and index
List of illustrations; Acknowledgements; 1. Introduction: foreign imports, local meanings; 2. The Rise of Gin; 3. Becoming the King of Drinks; 4. 'Bird gin' and 'money gin': brands and marketing; 5. Poison or medicine? Changing perceptions of Dutch gin; 6. 'Your very good health!' Gin for an independent West Africa; 7. Schnapps gin from modernity to tradition; Bibliography; Index
Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for Africa
Beschreibung:1 Online-Ressource (xiv, 268 pages)
ISBN:904743059X
9789047430599

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