Cashing in with content: how innovative marketers use digital information to turn browsers into buyers
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Medford, N.J.
Information Today
©2005
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| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes index Paralleltitel: Ca$hing in with content Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA. |
| Physical Description: | 1 Online-Ressource (xx, 256 pages) |
| ISBN: | 1573879592 1937290271 9781573879590 9781937290276 |
Staff View
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| spelling | Scott, David Meerman Verfasser aut Cashing in with content how innovative marketers use digital information to turn browsers into buyers David Meerman Scott Ca$hing in with content Medford, N.J. Information Today ©2005 1 Online-Ressource (xx, 256 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Paralleltitel: Ca$hing in with content Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA. BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) bisacsh Electronic commerce fast Electronic commerce / Management fast Internet fast World Wide Web fast Electronic commerce / Management cct World Wide Web cct Internet cct Electronic commerce cct Wirtschaft Electronic commerce Electronic commerce Management World Wide Web Internet http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=140091 Aggregator Volltext |
| spellingShingle | Scott, David Meerman Cashing in with content how innovative marketers use digital information to turn browsers into buyers BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) bisacsh Electronic commerce fast Electronic commerce / Management fast Internet fast World Wide Web fast Electronic commerce / Management cct World Wide Web cct Internet cct Electronic commerce cct Wirtschaft Electronic commerce Electronic commerce Management World Wide Web Internet |
| title | Cashing in with content how innovative marketers use digital information to turn browsers into buyers |
| title_alt | Ca$hing in with content |
| title_auth | Cashing in with content how innovative marketers use digital information to turn browsers into buyers |
| title_exact_search | Cashing in with content how innovative marketers use digital information to turn browsers into buyers |
| title_full | Cashing in with content how innovative marketers use digital information to turn browsers into buyers David Meerman Scott |
| title_fullStr | Cashing in with content how innovative marketers use digital information to turn browsers into buyers David Meerman Scott |
| title_full_unstemmed | Cashing in with content how innovative marketers use digital information to turn browsers into buyers David Meerman Scott |
| title_short | Cashing in with content |
| title_sort | cashing in with content how innovative marketers use digital information to turn browsers into buyers |
| title_sub | how innovative marketers use digital information to turn browsers into buyers |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) bisacsh Electronic commerce fast Electronic commerce / Management fast Internet fast World Wide Web fast Electronic commerce / Management cct World Wide Web cct Internet cct Electronic commerce cct Wirtschaft Electronic commerce Electronic commerce Management World Wide Web Internet |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) Electronic commerce Electronic commerce / Management Internet World Wide Web Wirtschaft Electronic commerce Management |
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