Advertising basics!: a resource guide for beginners
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi
Response Books
2004
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| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references ([159]-160) and index How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in |
| Physical Description: | 1 Online-Ressource (xi, 200 pages) |
| ISBN: | 8132103904 9788132103905 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising basics! |b a resource guide for beginners |c J.V. Vilanilam, A.K. Varghese |
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| 500 | |a Includes bibliographical references ([159]-160) and index | ||
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Record in the Search Index
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| any_adam_object | |
| author | Vilanilam, John V. |
| author_facet | Vilanilam, John V. |
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| author_sort | Vilanilam, John V. |
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| bvnumber | BV043104140 |
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| ctrlnum | (OCoLC)554530602 (DE-599)BVBBV043104140 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043104140 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:33Z |
| institution | BVB |
| isbn | 8132103904 9788132103905 |
| language | English |
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| physical | 1 Online-Ressource (xi, 200 pages) |
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| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Response Books |
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| spelling | Vilanilam, John V. Verfasser aut Advertising basics! a resource guide for beginners J.V. Vilanilam, A.K. Varghese New Delhi Response Books 2004 1 Online-Ressource (xi, 200 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references ([159]-160) and index How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in Publicité Agences de publicité BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising agencies fast Wirtschaft Advertising Advertising agencies Varghese, A. K. Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 0-7619-9810-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305660 Aggregator Volltext |
| spellingShingle | Vilanilam, John V. Advertising basics! a resource guide for beginners Publicité Agences de publicité BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising agencies fast Wirtschaft Advertising Advertising agencies |
| title | Advertising basics! a resource guide for beginners |
| title_auth | Advertising basics! a resource guide for beginners |
| title_exact_search | Advertising basics! a resource guide for beginners |
| title_full | Advertising basics! a resource guide for beginners J.V. Vilanilam, A.K. Varghese |
| title_fullStr | Advertising basics! a resource guide for beginners J.V. Vilanilam, A.K. Varghese |
| title_full_unstemmed | Advertising basics! a resource guide for beginners J.V. Vilanilam, A.K. Varghese |
| title_short | Advertising basics! |
| title_sort | advertising basics a resource guide for beginners |
| title_sub | a resource guide for beginners |
| topic | Publicité Agences de publicité BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising agencies fast Wirtschaft Advertising Advertising agencies |
| topic_facet | Publicité Agences de publicité BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising agencies Wirtschaft |
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