Underdog advertising: proven principles to compete and win against the giants in any industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Dallas, Tex.
Brown Books
c2006
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (x, 214 p.) |
| ISBN: | 1605570397 1933285354 9781605570396 |
Staff View
MARC
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| 650 | 7 | |a Advertising campaigns |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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Record in the Search Index
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| author | Flowers, Paul W. |
| author_facet | Flowers, Paul W. |
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| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043103510 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:31Z |
| institution | BVB |
| isbn | 1605570397 1933285354 9781605570396 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028527701 |
| oclc_num | 237797123 |
| open_access_boolean | |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (x, 214 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Brown Books |
| record_format | marc |
| spelling | Flowers, Paul W. Verfasser aut Underdog advertising proven principles to compete and win against the giants in any industry Paul W. Flowers Dallas, Tex. Brown Books c2006 1 Online-Ressource (x, 214 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising campaigns fast Marketing fast Wirtschaft Advertising Advertising campaigns Marketing Erscheint auch als Druck-Ausgabe, Paperback 1-933285-22-2 Erscheint auch als Druck-Ausgabe, Paperback 978-1-933285-22-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=230024 Aggregator Volltext |
| spellingShingle | Flowers, Paul W. Underdog advertising proven principles to compete and win against the giants in any industry BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising campaigns fast Marketing fast Wirtschaft Advertising Advertising campaigns Marketing |
| title | Underdog advertising proven principles to compete and win against the giants in any industry |
| title_auth | Underdog advertising proven principles to compete and win against the giants in any industry |
| title_exact_search | Underdog advertising proven principles to compete and win against the giants in any industry |
| title_full | Underdog advertising proven principles to compete and win against the giants in any industry Paul W. Flowers |
| title_fullStr | Underdog advertising proven principles to compete and win against the giants in any industry Paul W. Flowers |
| title_full_unstemmed | Underdog advertising proven principles to compete and win against the giants in any industry Paul W. Flowers |
| title_short | Underdog advertising |
| title_sort | underdog advertising proven principles to compete and win against the giants in any industry |
| title_sub | proven principles to compete and win against the giants in any industry |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising campaigns fast Marketing fast Wirtschaft Advertising Advertising campaigns Marketing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising campaigns Marketing Wirtschaft |
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