A short course in international marketing blunders: mistakes made by companies that should have known better
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Petaluma, CA
World Trade Press
c2009
|
| Edition: | 3rd ed |
| Series: | Short course in international trade series
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (p. 181-182) Includes web resources |
| Physical Description: | 1 Online-Ressource (ix, 177 p.) |
| ISBN: | 160780008X 1607800802 9781607800804 |
Staff View
MARC
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| 245 | 1 | 0 | |a A short course in international marketing blunders |b mistakes made by companies that should have known better |c Michael White |
| 246 | 1 | 3 | |a International marketing blunders |
| 246 | 1 | 3 | |a Mistakes made by companies that should have known better |
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| 264 | 1 | |a Petaluma, CA |b World Trade Press |c c2009 | |
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| 500 | |a Includes bibliographical references (p. 181-182) | ||
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| 650 | 7 | |a Business failures |2 fast | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises / Management |2 fast | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises |x Management | |
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Record in the Search Index
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| author | White, Michael |
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| bvnumber | BV043103152 |
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| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
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| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV043103152 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:31Z |
| institution | BVB |
| isbn | 160780008X 1607800802 9781607800804 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028527343 |
| oclc_num | 567998999 |
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| physical | 1 Online-Ressource (ix, 177 p.) |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | World Trade Press |
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| series2 | Short course in international trade series |
| spelling | White, Michael Verfasser aut A short course in international marketing blunders mistakes made by companies that should have known better Michael White International marketing blunders Mistakes made by companies that should have known better 3rd ed Petaluma, CA World Trade Press c2009 1 Online-Ressource (ix, 177 p.) txt rdacontent c rdamedia cr rdacarrier Short course in international trade series Includes bibliographical references (p. 181-182) Includes web resources BUSINESS & ECONOMICS / International / Marketing bisacsh Business failures fast Export marketing fast International business enterprises / Management fast Multinationales Unternehmen Wirtschaft Business failures Export marketing International business enterprises Management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=438231 Aggregator Volltext |
| spellingShingle | White, Michael A short course in international marketing blunders mistakes made by companies that should have known better BUSINESS & ECONOMICS / International / Marketing bisacsh Business failures fast Export marketing fast International business enterprises / Management fast Multinationales Unternehmen Wirtschaft Business failures Export marketing International business enterprises Management |
| title | A short course in international marketing blunders mistakes made by companies that should have known better |
| title_alt | International marketing blunders Mistakes made by companies that should have known better |
| title_auth | A short course in international marketing blunders mistakes made by companies that should have known better |
| title_exact_search | A short course in international marketing blunders mistakes made by companies that should have known better |
| title_full | A short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_fullStr | A short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_full_unstemmed | A short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_short | A short course in international marketing blunders |
| title_sort | a short course in international marketing blunders mistakes made by companies that should have known better |
| title_sub | mistakes made by companies that should have known better |
| topic | BUSINESS & ECONOMICS / International / Marketing bisacsh Business failures fast Export marketing fast International business enterprises / Management fast Multinationales Unternehmen Wirtschaft Business failures Export marketing International business enterprises Management |
| topic_facet | BUSINESS & ECONOMICS / International / Marketing Business failures Export marketing International business enterprises / Management Multinationales Unternehmen Wirtschaft International business enterprises Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=438231 |
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