Pragmatics across languages and cultures (De Gruyter Mouton, 2010)
Includes bibliographical references and index
Cover -- Frontmatter -- Table of Contents -- Introduction -- I. Contrastive, Cross-cultural and Intercultural Pragmatics -- 1. Cultural Scripts and Intercultural Communication -- 2. Compliment and Compliment Response Research: A Cross-Cultural Survey -- 3. Telephone Conversation Openings Across Languages, Cultures and Settings -- 4. Intercultural (Im)Politeness and the Micro-Macro Issue -- 5. Pragmatics East and West: Similar or Different? -- 6. Intercultural Competence and Pragmatics Research: Examining the Interface Through Studies of Intercultural Business Discourse -- II. Interlanguage Pragmatics -- 7. Exploring the Pragmatics of Interlanguage Pragmatics: Definition By Design -- 8. Theoretical and Methodological Approaches in Interlanguage Pragmatics -- 9. Pragmatic Challenges for Second Language Learners -- 10. The Acquisition of Terms of Address in a Second Language -- 11. Longitudinal Studies in Interlanguage Pragmatics -- 12. The Pragmatics of English As a Lingua Franca -- III. Teaching and Testing of Second/Foreign Language Pragmatics -- 13. Assessing Learnability in Second Language Pragmatics -- 14. The Teaching of Speech Acts in Second and Foreign Language Instructional Contexts -- 15. Correcting Others and Self-Correcting in Business and Professional Discourse and Textbooks. -- 16. Testing Interlanguage Pragmatic Knowledge -- IV. Pragmatics in Corporate Culture Communication -- 17. Pragmatics and Research Into Corporate Communication -- 18. Credibility in Corporate Discourse -- 19. Corporate Crisis Communication Across Cultures -- 20. The Pragmatics of Corporate Social Responsibility (Csr) Across Cultures -- 21. Corporate Culture in a Global Age: Starbucks 8220;Social Responsibility8221; and the Merging of Corporate and Personal Interests -- Backmatter
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains 4 sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research