Advertising and differentiated products (JAI, 2001)
Includes bibliographical references
Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert
Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES.