Strategic customer planning: how to develop and implement a strategic account plan
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Thorogood
c2006
|
| Series: | Thorogood professional insights
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | At head of title: Specially commissioned report Includes bibliographical references (p. 250) The authors; Introduction to second edition; Introduction, summary and how to get the most out of this book; Chapter 1 The key account planning process; Chapter 2 The customer fact file; Chapter 3 Analyzing performance data; Chapter 4 Customer relationship analysis; Chapter 5 Conducting the SWOT analysis; Chapter 6 Picturing the future; Chapter 7 Creating the future; Chapter 8 Implementing the key account plan; Chapter 9 Account planning formats; Conclusion Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process |
| Physical Description: | 1 Online-Ressource (x, 279 p.) |
| ISBN: | 1854183885 1854184822 9781854184825 |
Staff View
MARC
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| 500 | |a The authors; Introduction to second edition; Introduction, summary and how to get the most out of this book; Chapter 1 The key account planning process; Chapter 2 The customer fact file; Chapter 3 Analyzing performance data; Chapter 4 Customer relationship analysis; Chapter 5 Conducting the SWOT analysis; Chapter 6 Picturing the future; Chapter 7 Creating the future; Chapter 8 Implementing the key account plan; Chapter 9 Account planning formats; Conclusion | ||
| 500 | |a Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process | ||
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| id | DE-604.BV043100761 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:26Z |
| institution | BVB |
| isbn | 1854183885 1854184822 9781854184825 |
| language | English |
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| physical | 1 Online-Ressource (x, 279 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | Thorogood |
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| series2 | Thorogood professional insights |
| spelling | Melkman, Alan Verfasser aut Strategic customer planning how to develop and implement a strategic account plan Alan Melkman and Ken Simmonds Specially commissioned report London Thorogood c2006 1 Online-Ressource (x, 279 p.) txt rdacontent c rdamedia cr rdacarrier Thorogood professional insights At head of title: Specially commissioned report Includes bibliographical references (p. 250) The authors; Introduction to second edition; Introduction, summary and how to get the most out of this book; Chapter 1 The key account planning process; Chapter 2 The customer fact file; Chapter 3 Analyzing performance data; Chapter 4 Customer relationship analysis; Chapter 5 Conducting the SWOT analysis; Chapter 6 Picturing the future; Chapter 7 Creating the future; Chapter 8 Implementing the key account plan; Chapter 9 Account planning formats; Conclusion Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Customer services fast Marketing / Key accounts fast Sales management fast Selling / Key accounts fast Wirtschaft Selling Key accounts Sales management Marketing Key accounts Customer services Simmonds, Kenneth Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191736 Aggregator Volltext |
| spellingShingle | Melkman, Alan Strategic customer planning how to develop and implement a strategic account plan BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Customer services fast Marketing / Key accounts fast Sales management fast Selling / Key accounts fast Wirtschaft Selling Key accounts Sales management Marketing Key accounts Customer services |
| title | Strategic customer planning how to develop and implement a strategic account plan |
| title_alt | Specially commissioned report |
| title_auth | Strategic customer planning how to develop and implement a strategic account plan |
| title_exact_search | Strategic customer planning how to develop and implement a strategic account plan |
| title_full | Strategic customer planning how to develop and implement a strategic account plan Alan Melkman and Ken Simmonds |
| title_fullStr | Strategic customer planning how to develop and implement a strategic account plan Alan Melkman and Ken Simmonds |
| title_full_unstemmed | Strategic customer planning how to develop and implement a strategic account plan Alan Melkman and Ken Simmonds |
| title_short | Strategic customer planning |
| title_sort | strategic customer planning how to develop and implement a strategic account plan |
| title_sub | how to develop and implement a strategic account plan |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Customer services fast Marketing / Key accounts fast Sales management fast Selling / Key accounts fast Wirtschaft Selling Key accounts Sales management Marketing Key accounts Customer services |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Customer services Marketing / Key accounts Sales management Selling / Key accounts Wirtschaft Selling Key accounts Marketing Key accounts |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191736 |
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