Audience-citizens the media, public knowledge and interpretive practice - Harindranath, Ramaswami (SAGE Publications India, 2009)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references and index
Introduction : media audiences, public knowledge and democracy -- Audiences and socio-cultural contexts -- Understanding 'understanding' : the hermeneutics of audience reception -- Exploring 'context' -- Documentary meanings and public knowledge -- Methodological reflections on 'cross-cultural' audience research -- Non-fiction and audience evaluations -- Ethnicity, multiculturalism and interpretive practice -- Making connections : media audiences and cultural citizenship -- Concluding comments
This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics - in particular Gadamer - it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning