Is military advertising effective?: an estimation methodology and applications to recruiting in the 1980s and 90s
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Monica, Calif.
Rand
2003
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| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | "Prepared for the Office of the Secretary of Defense." Includes bibliographical references Program Participation -- The Caseload -- Outcomes for Leavers -- Conclusions and Next Steps The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data |
| Physical Description: | 1 Online-Ressource (xvii, 95 pages) |
| ISBN: | 0833033417 0833035983 9780833033413 9780833035981 |
Staff View
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| 245 | 1 | 0 | |a Is military advertising effective? |b an estimation methodology and applications to recruiting in the 1980s and 90s |c James N. Dertouzos, Steven Garber |
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| isbn | 0833033417 0833035983 9780833033413 9780833035981 |
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| spelling | Dertouzos, James N. Verfasser aut Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s James N. Dertouzos, Steven Garber Santa Monica, Calif. Rand 2003 1 Online-Ressource (xvii, 95 pages) txt rdacontent c rdamedia cr rdacarrier "Prepared for the Office of the Secretary of Defense." Includes bibliographical references Program Participation -- The Caseload -- Outcomes for Leavers -- Conclusions and Next Steps The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data TECHNOLOGY & ENGINEERING / Military Science bisacsh HISTORY / Military / Other bisacsh POLITICAL SCIENCE / Political Freedom bisacsh Advertising United States Evaluation USA Garber, Steven Sonstige oth Rand Corporation Sonstige oth National Defense Research Institute (U.S.) Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=105336 Aggregator Volltext |
| spellingShingle | Dertouzos, James N. Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s TECHNOLOGY & ENGINEERING / Military Science bisacsh HISTORY / Military / Other bisacsh POLITICAL SCIENCE / Political Freedom bisacsh Advertising United States Evaluation |
| title | Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s |
| title_auth | Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s |
| title_exact_search | Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s |
| title_full | Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s James N. Dertouzos, Steven Garber |
| title_fullStr | Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s James N. Dertouzos, Steven Garber |
| title_full_unstemmed | Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 90s James N. Dertouzos, Steven Garber |
| title_short | Is military advertising effective? |
| title_sort | is military advertising effective an estimation methodology and applications to recruiting in the 1980s and 90s |
| title_sub | an estimation methodology and applications to recruiting in the 1980s and 90s |
| topic | TECHNOLOGY & ENGINEERING / Military Science bisacsh HISTORY / Military / Other bisacsh POLITICAL SCIENCE / Political Freedom bisacsh Advertising United States Evaluation |
| topic_facet | TECHNOLOGY & ENGINEERING / Military Science HISTORY / Military / Other POLITICAL SCIENCE / Political Freedom Advertising United States Evaluation USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=105336 |
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