Dertouzos, J. N. (2003). Is military advertising effective?: An estimation methodology and applications to recruiting in the 1980s and 90s. Rand.
Chicago-Zitierstil (17. Ausg.)Dertouzos, James N. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s. Santa Monica, Calif: Rand, 2003.
MLA-Zitierstil (9. Ausg.)Dertouzos, James N. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s. Rand, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.