Television advertising and televangelism: discourse analysis of persuasive language
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
J. Benjamins Pub. Co.
1986
|
| Schriftenreihe: | Pragmatics & beyond
7,5 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 83-88) TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake |
| Beschreibung: | 1 Online-Ressource (vi, 88 pages) |
| ISBN: | 1556190069 9027286299 9781556190063 9789027286291 |
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| 500 | |a TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series | ||
| 500 | |a The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Schmidt, Rosemarie |
| author_facet | Schmidt, Rosemarie |
| author_role | aut |
| author_sort | Schmidt, Rosemarie |
| author_variant | r s rs |
| building | Verbundindex |
| bvnumber | BV043095781 |
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| dewey-full | 808.5/0141 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808.5/0141 |
| dewey-search | 808.5/0141 |
| dewey-sort | 3808.5 3141 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Literaturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV043095781 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:17Z |
| institution | BVB |
| isbn | 1556190069 9027286299 9781556190063 9789027286291 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028519973 |
| oclc_num | 717175817 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (vi, 88 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | J. Benjamins Pub. Co. |
| record_format | marc |
| series | Pragmatics & beyond |
| series2 | Pragmatics & beyond |
| spelling | Schmidt, Rosemarie Verfasser aut Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess Amsterdam J. Benjamins Pub. Co. 1986 1 Online-Ressource (vi, 88 pages) txt rdacontent c rdamedia cr rdacarrier Pragmatics & beyond VII:5 Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 83-88) TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake Language and languages Literature Persuasion (Rhétorique) Publicité télévisée / Langage Evangélisation / Langage LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh LANGUAGE ARTS & DISCIPLINES / Speech bisacsh Evangelistic work / Language fast Persuasion (Rhetoric) fast Television advertising / Language fast Television in religion fast Télévision et religion ram Évangélistes (prédicateurs protestants) ram Predigt swd Stil swd Fernsehen swd Rhetorik swd Werbesendung swd Fernsehsendung swd Religion swd Fernsehsprache swd Sprache swd Werbesprache swd Literatur Sprache Persuasion (Rhetoric) Television advertising Language Television in religion Evangelistic work Language Religion (DE-588)4049396-9 gnd rswk-swf Stil (DE-588)4124256-7 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Fernsehsprache (DE-588)4154074-8 gnd rswk-swf Predigt (DE-588)4047089-1 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Sprache (DE-588)4056449-6 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Predigt (DE-588)4047089-1 s Stil (DE-588)4124256-7 s Fernsehen (DE-588)4016825-6 s 1\p DE-604 Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Werbesprache (DE-588)4065535-0 s 2\p DE-604 Rhetorik (DE-588)4076704-8 s 3\p DE-604 Religion (DE-588)4049396-9 s Sprache (DE-588)4056449-6 s 4\p DE-604 5\p DE-604 Fernsehsprache (DE-588)4154074-8 s 6\p DE-604 Kess, Joseph F. Sonstige oth Pragmatics & beyond 7,5 (DE-604)BV048860925 7,5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=363384 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schmidt, Rosemarie Television advertising and televangelism discourse analysis of persuasive language Pragmatics & beyond Language and languages Literature Persuasion (Rhétorique) Publicité télévisée / Langage Evangélisation / Langage LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh LANGUAGE ARTS & DISCIPLINES / Speech bisacsh Evangelistic work / Language fast Persuasion (Rhetoric) fast Television advertising / Language fast Television in religion fast Télévision et religion ram Évangélistes (prédicateurs protestants) ram Predigt swd Stil swd Fernsehen swd Rhetorik swd Werbesendung swd Fernsehsendung swd Religion swd Fernsehsprache swd Sprache swd Werbesprache swd Literatur Sprache Persuasion (Rhetoric) Television advertising Language Television in religion Evangelistic work Language Religion (DE-588)4049396-9 gnd Stil (DE-588)4124256-7 gnd Fernsehen (DE-588)4016825-6 gnd Fernsehsprache (DE-588)4154074-8 gnd Predigt (DE-588)4047089-1 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesprache (DE-588)4065535-0 gnd Sprache (DE-588)4056449-6 gnd Rhetorik (DE-588)4076704-8 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4049396-9 (DE-588)4124256-7 (DE-588)4016825-6 (DE-588)4154074-8 (DE-588)4047089-1 (DE-588)4016842-6 (DE-588)4065535-0 (DE-588)4056449-6 (DE-588)4076704-8 (DE-588)4189638-5 |
| title | Television advertising and televangelism discourse analysis of persuasive language |
| title_auth | Television advertising and televangelism discourse analysis of persuasive language |
| title_exact_search | Television advertising and televangelism discourse analysis of persuasive language |
| title_full | Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess |
| title_fullStr | Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess |
| title_full_unstemmed | Television advertising and televangelism discourse analysis of persuasive language Rosemarie Schmidt and Joseph F. Kess |
| title_short | Television advertising and televangelism |
| title_sort | television advertising and televangelism discourse analysis of persuasive language |
| title_sub | discourse analysis of persuasive language |
| topic | Language and languages Literature Persuasion (Rhétorique) Publicité télévisée / Langage Evangélisation / Langage LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh LANGUAGE ARTS & DISCIPLINES / Speech bisacsh Evangelistic work / Language fast Persuasion (Rhetoric) fast Television advertising / Language fast Television in religion fast Télévision et religion ram Évangélistes (prédicateurs protestants) ram Predigt swd Stil swd Fernsehen swd Rhetorik swd Werbesendung swd Fernsehsendung swd Religion swd Fernsehsprache swd Sprache swd Werbesprache swd Literatur Sprache Persuasion (Rhetoric) Television advertising Language Television in religion Evangelistic work Language Religion (DE-588)4049396-9 gnd Stil (DE-588)4124256-7 gnd Fernsehen (DE-588)4016825-6 gnd Fernsehsprache (DE-588)4154074-8 gnd Predigt (DE-588)4047089-1 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesprache (DE-588)4065535-0 gnd Sprache (DE-588)4056449-6 gnd Rhetorik (DE-588)4076704-8 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Language and languages Literature Persuasion (Rhétorique) Publicité télévisée / Langage Evangélisation / Langage LANGUAGE ARTS & DISCIPLINES / Communication Studies LANGUAGE ARTS & DISCIPLINES / Speech Evangelistic work / Language Persuasion (Rhetoric) Television advertising / Language Television in religion Télévision et religion Évangélistes (prédicateurs protestants) Predigt Stil Fernsehen Rhetorik Werbesendung Fernsehsendung Religion Fernsehsprache Sprache Werbesprache Literatur Television advertising Language Evangelistic work Language |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=363384 |
| volume_link | (DE-604)BV048860925 |
| work_keys_str_mv | AT schmidtrosemarie televisionadvertisingandtelevangelismdiscourseanalysisofpersuasivelanguage AT kessjosephf televisionadvertisingandtelevangelismdiscourseanalysisofpersuasivelanguage |