Corporate communications: a 21st century primer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Response Books
2004
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are:. - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global envir |
| Beschreibung: | 1 Online-Ressource (282 pages) |
| ISBN: | 8132103785 9788132103783 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043090401 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 8132103785 |c electronic bk. |9 81-321-0378-5 | ||
| 020 | |a 9788132103783 |c electronic bk. |9 978-81-321-0378-3 | ||
| 035 | |a (OCoLC)554566673 | ||
| 035 | |a (DE-599)BVBBV043090401 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.45 |2 22 | |
| 100 | 1 | |a Fernandez, Joseph |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate communications |b a 21st century primer |c Joseph Fernandez |
| 264 | 1 | |a New Delhi |b Response Books |c 2004 | |
| 300 | |a 1 Online-Ressource (282 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones | ||
| 500 | |a This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are:. - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global envir | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Public relations | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028514592 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175490833973248 |
|---|---|
| any_adam_object | |
| author | Fernandez, Joseph |
| author_facet | Fernandez, Joseph |
| author_role | aut |
| author_sort | Fernandez, Joseph |
| author_variant | j f jf |
| building | Verbundindex |
| bvnumber | BV043090401 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)554566673 (DE-599)BVBBV043090401 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02864nmm a2200457zc 4500</leader><controlfield tag="001">BV043090401</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">8132103785</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">81-321-0378-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788132103783</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-81-321-0378-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)554566673</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043090401</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.45</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fernandez, Joseph</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Corporate communications</subfield><subfield code="b">a 21st century primer</subfield><subfield code="c">Joseph Fernandez</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Delhi</subfield><subfield code="b">Response Books</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (282 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are:. - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global envir</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Business Communication / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business communication</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028514592</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043090401 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:07Z |
| institution | BVB |
| isbn | 8132103785 9788132103783 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028514592 |
| oclc_num | 554566673 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (282 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Response Books |
| record_format | marc |
| spelling | Fernandez, Joseph Verfasser aut Corporate communications a 21st century primer Joseph Fernandez New Delhi Response Books 2004 1 Online-Ressource (282 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are:. - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global envir BUSINESS & ECONOMICS / Business Communication / General bisacsh Advertising fast Business communication fast Public relations fast Wirtschaft Business communication Advertising Public relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648 Aggregator Volltext |
| spellingShingle | Fernandez, Joseph Corporate communications a 21st century primer BUSINESS & ECONOMICS / Business Communication / General bisacsh Advertising fast Business communication fast Public relations fast Wirtschaft Business communication Advertising Public relations |
| title | Corporate communications a 21st century primer |
| title_auth | Corporate communications a 21st century primer |
| title_exact_search | Corporate communications a 21st century primer |
| title_full | Corporate communications a 21st century primer Joseph Fernandez |
| title_fullStr | Corporate communications a 21st century primer Joseph Fernandez |
| title_full_unstemmed | Corporate communications a 21st century primer Joseph Fernandez |
| title_short | Corporate communications |
| title_sort | corporate communications a 21st century primer |
| title_sub | a 21st century primer |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Advertising fast Business communication fast Public relations fast Wirtschaft Business communication Advertising Public relations |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Advertising Business communication Public relations Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305648 |
| work_keys_str_mv | AT fernandezjoseph corporatecommunicationsa21stcenturyprimer |