The persona lifecycle: keeping people in mind throughout product design
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Elsevier
c2006
|
| Series: | Morgan Kaufmann series in interactive technologies
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (p. 693-705) and indexes The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form "The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description p |
| Physical Description: | 1 Online-Ressource (xvii, 724 p.) |
| ISBN: | 0080455735 0125662513 9780080455730 9780125662512 |
Staff View
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| indexdate | 2024-07-10T07:16:57Z |
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| spelling | Pruitt, John Verfasser aut The persona lifecycle keeping people in mind throughout product design by John S. Pruitt, Tamara Adlin Amsterdam Elsevier c2006 1 Online-Ressource (xvii, 724 p.) txt rdacontent c rdamedia cr rdacarrier Morgan Kaufmann series in interactive technologies Includes bibliographical references (p. 693-705) and indexes The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form "The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description p TECHNOLOGY & ENGINEERING / Industrial Technology bisacsh TECHNOLOGY & ENGINEERING / Industrial Engineering bisacsh BUSINESS & ECONOMICS / Production & Operations Management bisacsh Product management blmlsh New products blmlsh Research, Industrial blmlsh Produits commerciaux / Gestion Produits nouveaux Recherche industrielle Product management local New products local Research, Industrial local New products fast Product management fast Research, Industrial fast Wirtschaft Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Industriedesign (DE-588)4072788-9 s Kundenorientierung (DE-588)4316837-1 s Marktforschung (DE-588)4037630-8 s Zielgruppe (DE-588)4117714-9 s 1\p DE-604 Adlin, Tamara Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=166290 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pruitt, John The persona lifecycle keeping people in mind throughout product design TECHNOLOGY & ENGINEERING / Industrial Technology bisacsh TECHNOLOGY & ENGINEERING / Industrial Engineering bisacsh BUSINESS & ECONOMICS / Production & Operations Management bisacsh Product management blmlsh New products blmlsh Research, Industrial blmlsh Produits commerciaux / Gestion Produits nouveaux Recherche industrielle Product management local New products local Research, Industrial local New products fast Product management fast Research, Industrial fast Wirtschaft Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd Zielgruppe (DE-588)4117714-9 gnd Industriedesign (DE-588)4072788-9 gnd Kundenorientierung (DE-588)4316837-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4117714-9 (DE-588)4072788-9 (DE-588)4316837-1 (DE-588)4037630-8 |
| title | The persona lifecycle keeping people in mind throughout product design |
| title_auth | The persona lifecycle keeping people in mind throughout product design |
| title_exact_search | The persona lifecycle keeping people in mind throughout product design |
| title_full | The persona lifecycle keeping people in mind throughout product design by John S. Pruitt, Tamara Adlin |
| title_fullStr | The persona lifecycle keeping people in mind throughout product design by John S. Pruitt, Tamara Adlin |
| title_full_unstemmed | The persona lifecycle keeping people in mind throughout product design by John S. Pruitt, Tamara Adlin |
| title_short | The persona lifecycle |
| title_sort | the persona lifecycle keeping people in mind throughout product design |
| title_sub | keeping people in mind throughout product design |
| topic | TECHNOLOGY & ENGINEERING / Industrial Technology bisacsh TECHNOLOGY & ENGINEERING / Industrial Engineering bisacsh BUSINESS & ECONOMICS / Production & Operations Management bisacsh Product management blmlsh New products blmlsh Research, Industrial blmlsh Produits commerciaux / Gestion Produits nouveaux Recherche industrielle Product management local New products local Research, Industrial local New products fast Product management fast Research, Industrial fast Wirtschaft Product management New products Research, Industrial Produktentwicklung (DE-588)4139402-1 gnd Zielgruppe (DE-588)4117714-9 gnd Industriedesign (DE-588)4072788-9 gnd Kundenorientierung (DE-588)4316837-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Industrial Technology TECHNOLOGY & ENGINEERING / Industrial Engineering BUSINESS & ECONOMICS / Production & Operations Management Product management New products Research, Industrial Produits commerciaux / Gestion Produits nouveaux Recherche industrielle Wirtschaft Produktentwicklung Zielgruppe Industriedesign Kundenorientierung Marktforschung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=166290 |
| work_keys_str_mv | AT pruittjohn thepersonalifecyclekeepingpeopleinmindthroughoutproductdesign AT adlintamara thepersonalifecyclekeepingpeopleinmindthroughoutproductdesign |