APA-Zitierstil (7. Ausg.)

Luther, W. M. (1992). The marketing plan: How to prepare and implement it (New, expanded ed.). American Management Association.

Chicago-Zitierstil (17. Ausg.)

Luther, William M. The Marketing Plan: How to Prepare and Implement It. New, expanded ed. New York: American Management Association, 1992.

MLA-Zitierstil (9. Ausg.)

Luther, William M. The Marketing Plan: How to Prepare and Implement It. New, expanded ed. American Management Association, 1992.