9 brand shaastras: nine successful brand strategies to build winning brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi
Response Books
©2004
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Cover; About the Author; Contents; Preface; Acknowledgements; The Need Shaastra; The Seed Shaastra; The Heed Shaastra; The Deed Shaastra; The Feed Shaastra; The Speed Shaastra; The Creed Shaastra; The Breed Shaastra; The Exceed Shaastra M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastra)̀. Through a stepw |
| Physical Description: | 1 Online-Ressource (117 pages) |
| ISBN: | 8132101820 9788132101826 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:54Z |
| institution | BVB |
| isbn | 8132101820 9788132101826 |
| language | English |
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| physical | 1 Online-Ressource (117 pages) |
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| publisher | Response Books |
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| spelling | Kapoor, Jagdeep Verfasser aut 9 brand shaastras nine successful brand strategies to build winning brands Jagdeep Kapoor Nine brand shaastras New Delhi Response Books ©2004 1 Online-Ressource (117 pages) txt rdacontent c rdamedia cr rdacarrier Cover; About the Author; Contents; Preface; Acknowledgements; The Need Shaastra; The Seed Shaastra; The Heed Shaastra; The Deed Shaastra; The Feed Shaastra; The Speed Shaastra; The Creed Shaastra; The Breed Shaastra; The Exceed Shaastra M̀arkets dont̀ decline, they shift ̀says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as S̀haastras, ̀ he highlights important truths that each marketer must know to build healthy brands. Beginning from the Ǹeed Shaastra, ̀ which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the H̀eed Shaastra)̀ and brand market share growth strategy (or t̀he Breed Shaastra)̀. Through a stepw BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Customer relations fast Wirtschaft Branding (Marketing) Customer relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278135 Aggregator Volltext |
| spellingShingle | Kapoor, Jagdeep 9 brand shaastras nine successful brand strategies to build winning brands BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Customer relations fast Wirtschaft Branding (Marketing) Customer relations |
| title | 9 brand shaastras nine successful brand strategies to build winning brands |
| title_alt | Nine brand shaastras |
| title_auth | 9 brand shaastras nine successful brand strategies to build winning brands |
| title_exact_search | 9 brand shaastras nine successful brand strategies to build winning brands |
| title_full | 9 brand shaastras nine successful brand strategies to build winning brands Jagdeep Kapoor |
| title_fullStr | 9 brand shaastras nine successful brand strategies to build winning brands Jagdeep Kapoor |
| title_full_unstemmed | 9 brand shaastras nine successful brand strategies to build winning brands Jagdeep Kapoor |
| title_short | 9 brand shaastras |
| title_sort | 9 brand shaastras nine successful brand strategies to build winning brands |
| title_sub | nine successful brand strategies to build winning brands |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Customer relations fast Wirtschaft Branding (Marketing) Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Customer relations Wirtschaft |
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