William Randolph Hearst the early years, 1863-1910 - Procter, Ben H. (Oxford University Press, 1998)
Includes bibliographical references (p. [265]-333) and index
ch. 1 - Romantic legend of the Hearsts -- - ch. 2 - Rebel from California -- - ch. 3 - Newspaperman -- - ch. 4 - "Monarch of the dailies" -- - ch. 5 - News war in New York -- - ch. 6 - Yellow journalism -- - ch. 7 - Journal's war -- - ch. 8 - Political activist -- - ch. 9 - Running for president -- - ch. 10 - "Uncrowned mayor of New York" -- - ch. 11 - "Patron saint" of the independents
Describes how the newspaper publisher established the forerunner of the tabloid by emphasizing sensationalism and lowering journalistic standards