Advertising: a cultural economy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2004
|
| Schriftenreihe: | Culture, representation, and identities
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry |
| Beschreibung: | 1 Online-Ressource (viii, 208 pages) |
| ISBN: | 0761942548 0761942556 1412932890 9780761942542 9780761942559 9781412932899 |
Internformat
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| 490 | 0 | |a Culture, representation, and identities | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires | ||
| 500 | |a With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry | ||
| 650 | 4 | |a Publicité / Histoire | |
| 650 | 4 | |a Publicité / Aspect social | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising / Social aspects |2 fast | |
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| 650 | 7 | |a Economische aspecten |2 gtt | |
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| 650 | 7 | |a Kultur |2 swd | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Kultur | |
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Datensatz im Suchindex
| _version_ | 1804175474992087040 |
|---|---|
| any_adam_object | |
| author | McFall, Elizabeth Rose |
| author_facet | McFall, Elizabeth Rose |
| author_role | aut |
| author_sort | McFall, Elizabeth Rose |
| author_variant | e r m er erm |
| building | Verbundindex |
| bvnumber | BV043082035 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)61482716 (DE-599)BVBBV043082035 |
| dewey-full | 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1042 |
| dewey-search | 659.1042 |
| dewey-sort | 3659.1042 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 0761942548 0761942556 1412932890 9780761942542 9780761942559 9781412932899 |
| language | English |
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| physical | 1 Online-Ressource (viii, 208 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2004 |
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| series2 | Culture, representation, and identities |
| spelling | McFall, Elizabeth Rose Verfasser aut Advertising a cultural economy Liz McFall London SAGE 2004 1 Online-Ressource (viii, 208 pages) txt rdacontent c rdamedia cr rdacarrier Culture, representation, and identities Includes bibliographical references and index Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry Publicité / Histoire Publicité / Aspect social BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Social aspects fast Reclame gtt Culturele aspecten gtt Economische aspecten gtt Soziales System swd Werbung swd Kultur swd Geschichte Gesellschaft Kultur Wirtschaft Advertising History Advertising Social aspects Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251589 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McFall, Elizabeth Rose Advertising a cultural economy Publicité / Histoire Publicité / Aspect social BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Social aspects fast Reclame gtt Culturele aspecten gtt Economische aspecten gtt Soziales System swd Werbung swd Kultur swd Geschichte Gesellschaft Kultur Wirtschaft Advertising History Advertising Social aspects Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising a cultural economy |
| title_auth | Advertising a cultural economy |
| title_exact_search | Advertising a cultural economy |
| title_full | Advertising a cultural economy Liz McFall |
| title_fullStr | Advertising a cultural economy Liz McFall |
| title_full_unstemmed | Advertising a cultural economy Liz McFall |
| title_short | Advertising |
| title_sort | advertising a cultural economy |
| title_sub | a cultural economy |
| topic | Publicité / Histoire Publicité / Aspect social BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Social aspects fast Reclame gtt Culturele aspecten gtt Economische aspecten gtt Soziales System swd Werbung swd Kultur swd Geschichte Gesellschaft Kultur Wirtschaft Advertising History Advertising Social aspects Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité / Histoire Publicité / Aspect social BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising / Social aspects Reclame Culturele aspecten Economische aspecten Soziales System Werbung Kultur Geschichte Gesellschaft Wirtschaft Advertising History Advertising Social aspects |
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