Effective proposal writing - Murthy, Vasudev (Response Books, 2006)
Includes index
1. Introduction -- 2. Preparing the ground -- 3. The proposal writing process -- 4. Organization of a proposal -- 5. Conclusion -- Appendices
This useful book demystifies a very important part of formal business practice-writing a quality proposal. It will help the reader put together a comprehensive, convincing and professional document. Covering all elements that are crucial for writing an effective business proposal, the book also spells out when and under what conditions a proposal should be submitted, the information required, and the ethical business issues involved. Vasudev Murthy provides useful tips for producing a professional document that will enable the writer to establish the credibility of his organization and persuad