Mad cows and mother's milk the perils of poor risk communication - Leiss, William (McGill-Queen's University Press, 2004)
Order of authors reversed on previous ed
Includes bibliographical references (p. [413]-442) and index
Mad cows or crazy communications? -- A diagnostic for risk communication failures -- Dioxins, or chemical stigmata -- Hamburger hell -- Silicone breasts -- Lost in regulatory space : rBST -- Gene escape -- Mother's milk -- Ten lessons -- Two stinking cows : the mismanagement of BSE risk in North America -- A night at the climate casino : Canada and the Kyoto quagmire -- Life in the fast lane : an introduction to genomics risks
"Mad Cows and Mother's Milk uses high-profile examples - including the mad cow fiasco in the United Kingdom, E. coli outbreaks, and silicone breast implants - to outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. In this second edition, William Leiss has added new case studies on mad cow disease in North America, climate change, and genetic technologies to argue that the failure of institutions to inform the public about the scientific basis of various risks makes it difficult for governments, industry, and society to manage risk controversies sensibly and often results in massive costs. Mad Cows and Mother's Milk will help us avoid future mistakes."--Jacket