Horse-based Tourism in Iceland - An analysis of the travel motivation of equestrian tourists:
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Bibliographic Details
Main Author: Bruch, Meike (Author)
Format: Electronic eBook
Language:English
Published: Hamburg Diplomica Verlag 2012
Series:Anchor compact
Subjects:
Online Access:Volltext
Item Description:Horse-based Tourism in Iceland -- An analysis of the travel motivation of equestrian tourists; Abstract; Contents; List of Figures; List of Abbreviations; Acknowledgements; 1. Introduction; 1.1 Introduction; 1.2 Research Aim; 1.3 Research Question; 2. Literature Review; 2.1 Introduction; 2.2 Iceland; 2.2.1 Economy; 2.2.1.1 Recession; 2.2.2 Tourism; 2.2.2.1 Horse-based Tourism in Iceland; 2.2.2.2 The Icelandic Horse; 2.2.2.3 The Landsmót; 2.3 Tourist behaviour; 2.3.1 Differentiation between consumer and tourist behaviour; 2.3.2 Tourist decision-making process; 2.4 Tourist motivation
2.4.1 Need-based motivation2.4.2 Motivation of equestrian tourists; 3 Methodology; 3.1 Rationale behind the methodology; 3.2 Limitations; 3.3 The sample; 3.4 Primary Data; 3.4.1 Survey; 3.4.2 Pilot test; 3.5 Secondary Data; 3.5.2 Multiple source; 3.5.3 Survey-based secondary data; 4. Presentation & Analysis of Findings; 4.1 Participants relation to Icelandic Horses; 4.2 Iceland; 4.3 The Landsmót; 4.3.1 Motivation of visiting the Landsmót; 4.3.2 Demographic numbers; 5. Discussion of Findings; 6. Conclusion; Reference List; List of Appendices; Appendix 1 -- Online Survey in German
Appendix 2 -- Modified Sport Fan Motivation Scale by Daniels and NormanAppendix 3 -- Modified Sport Fan Motivation Scale by the author, based on Daniels and Norman (German); Appendix 4 -- Charts based on the results of the online survey (mentioned in section 4); 1. Participants relation to Icelandic Horses (German); 2. Iceland; 3. The Landsmót; 4. Demographic numbers
Hauptbeschreibung Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmót becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmót, an
Physical Description:1 Online-Ressource (57 pages)
ISBN:9783954895380
3954895382

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