Conquering consumerspace: marketing strategies for a branded world
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
©2003
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (pages 251-265) and index Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy |
| Physical Description: | 1 Online-Ressource (xii, 276 pages) |
| ISBN: | 0814427227 9780814427224 |
Staff View
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| 650 | 7 | |a Customer relations |2 fast | |
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| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Customer relations | |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
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| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043074679 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:39Z |
| institution | BVB |
| isbn | 0814427227 9780814427224 |
| language | English |
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| physical | 1 Online-Ressource (xii, 276 pages) |
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| publishDate | 2003 |
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| publisher | AMACOM |
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| spelling | Solomon, Michael R. Verfasser aut Conquering consumerspace marketing strategies for a branded world Michael R. Solomon New York AMACOM ©2003 1 Online-Ressource (xii, 276 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 251-265) and index Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy Brand name products / Marketing BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Consumers' preferences fast Customer relations fast Wirtschaft Branding (Marketing) Consumers' preferences Customer relations Erscheint auch als Druckausgabe 0-8144-0741-2 Erscheint auch als Druckausgabe 978-0-8144-0741-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=86803 Aggregator Volltext |
| spellingShingle | Solomon, Michael R. Conquering consumerspace marketing strategies for a branded world Brand name products / Marketing BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Consumers' preferences fast Customer relations fast Wirtschaft Branding (Marketing) Consumers' preferences Customer relations |
| title | Conquering consumerspace marketing strategies for a branded world |
| title_auth | Conquering consumerspace marketing strategies for a branded world |
| title_exact_search | Conquering consumerspace marketing strategies for a branded world |
| title_full | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_fullStr | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_full_unstemmed | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_short | Conquering consumerspace |
| title_sort | conquering consumerspace marketing strategies for a branded world |
| title_sub | marketing strategies for a branded world |
| topic | Brand name products / Marketing BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Consumers' preferences fast Customer relations fast Wirtschaft Branding (Marketing) Consumers' preferences Customer relations |
| topic_facet | Brand name products / Marketing BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Consumers' preferences Customer relations Wirtschaft |
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