Desperately seeking the audience:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Ang, Ien (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London, New York Routledge 1991
Schlagworte:
Online-Zugang:BTU01
Volltext
Beschreibung:Includes bibliographical references (pages 186-199) and index
Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience
Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject
Beschreibung:1 Online-Ressource (xii, 203 Seiten)
ISBN:020313334X
9780203133347
9780415052696
0415052696
9780415052702
041505270X

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