Twitter means business how microblogging can help or hurt your company - Ojeda-Zapata, Julio (HappyAbout.info, 2008)
Requires Adobe Digital Editions (file size: 2722 KB)
Includes bibliographical references
Foreword -- ch. 1. Why Twitter means business -- ch. 2. Five companies on Twitter -- ch. 3. More companies on Twitter ch. 4. Twitter and public relations -- ch. 5. Twitter veterans speak out -- ch. 6. Twitter tips, tricks and tools -- Epilogue -- Afterword
Millions of internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets". Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands