Jumpstart your music career - Cann, Simon (Course Technology PTR, 2012)
Includes index
Part I. Getting started -- part II. The fan base -- part III. The product -- part IV. The nasty commercial bits -- part V. Putting the theory into practice
This book offers a comprehensive plan of action you can follow to navigate and succeed in today's rapidly-changing music marketplace--from building a fan base to taking advantage of the latest technology to craft your own opportunities to handling the ins and outs of publicity and finance