Values sell: transforming purpose into profit through creative sales and distribution strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Berrett-Koehler
c2007
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Social venture network series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 151) and index Establishing a clear and profitable vision -- Defining your market -- Building strong distribution channels -- Empowering your way to success -- Educating your partners -- Creating valuable strategic alliances -- Celebrating achievements -- Do values really sell? Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission |
| Beschreibung: | 1 Online-Ressource (xix, 163 p.) |
| ISBN: | 1576755207 1576755355 9781576755204 9781576755358 |
Internformat
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| 500 | |a Includes bibliographical references (p. 151) and index | ||
| 500 | |a Establishing a clear and profitable vision -- Defining your market -- Building strong distribution channels -- Empowering your way to success -- Educating your partners -- Creating valuable strategic alliances -- Celebrating achievements -- Do values really sell? | ||
| 500 | |a Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
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| 650 | 7 | |a Physical distribution of goods / Management |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Selling | |
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| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Success in business | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Thompson, Nadine A. |
| author_facet | Thompson, Nadine A. |
| author_role | aut |
| author_sort | Thompson, Nadine A. |
| author_variant | n a t na nat |
| building | Verbundindex |
| bvnumber | BV043073679 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)310717426 (DE-599)BVBBV043073679 |
| dewey-full | 658.85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.85 |
| dewey-search | 658.85 |
| dewey-sort | 3658.85 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:37Z |
| institution | BVB |
| isbn | 1576755207 1576755355 9781576755204 9781576755358 |
| language | English |
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| oclc_num | 310717426 |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xix, 163 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2007 |
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| publisher | Berrett-Koehler |
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| series2 | Social venture network series |
| spelling | Thompson, Nadine A. Verfasser aut Values sell transforming purpose into profit through creative sales and distribution strategies Nadine A. Thompson, Angela E. Soper 1st ed San Francisco Berrett-Koehler c2007 1 Online-Ressource (xix, 163 p.) txt rdacontent c rdamedia cr rdacarrier Social venture network series Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 151) and index Establishing a clear and profitable vision -- Defining your market -- Building strong distribution channels -- Empowering your way to success -- Educating your partners -- Creating valuable strategic alliances -- Celebrating achievements -- Do values really sell? Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Small Business bisacsh Physical distribution of goods / Management fast Selling fast Social responsibility of business fast Success in business fast Wirtschaft Selling Physical distribution of goods Management Social responsibility of business Success in business Soper, Angela E. Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-57675-421-9 Erscheint auch als Druck-Ausgabe, Paperback 978-1-57675-421-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260757 Aggregator Volltext |
| spellingShingle | Thompson, Nadine A. Values sell transforming purpose into profit through creative sales and distribution strategies BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Small Business bisacsh Physical distribution of goods / Management fast Selling fast Social responsibility of business fast Success in business fast Wirtschaft Selling Physical distribution of goods Management Social responsibility of business Success in business |
| title | Values sell transforming purpose into profit through creative sales and distribution strategies |
| title_auth | Values sell transforming purpose into profit through creative sales and distribution strategies |
| title_exact_search | Values sell transforming purpose into profit through creative sales and distribution strategies |
| title_full | Values sell transforming purpose into profit through creative sales and distribution strategies Nadine A. Thompson, Angela E. Soper |
| title_fullStr | Values sell transforming purpose into profit through creative sales and distribution strategies Nadine A. Thompson, Angela E. Soper |
| title_full_unstemmed | Values sell transforming purpose into profit through creative sales and distribution strategies Nadine A. Thompson, Angela E. Soper |
| title_short | Values sell |
| title_sort | values sell transforming purpose into profit through creative sales and distribution strategies |
| title_sub | transforming purpose into profit through creative sales and distribution strategies |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Small Business bisacsh Physical distribution of goods / Management fast Selling fast Social responsibility of business fast Success in business fast Wirtschaft Selling Physical distribution of goods Management Social responsibility of business Success in business |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Small Business Physical distribution of goods / Management Selling Social responsibility of business Success in business Wirtschaft Physical distribution of goods Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260757 |
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