Marketing to moviegoers: a handbook of strategies and tactics
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Carbondale
Southern Illinois University Press
c2009
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes index Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds |
| Physical Description: | 1 Online-Ressource (xii, 318 p.) |
| ISBN: | 1441619577 9781441619570 |
Staff View
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Record in the Search Index
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| dewey-full | 791.43/068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 791 - Public performances |
| dewey-raw | 791.43/068/8 |
| dewey-search | 791.43/068/8 |
| dewey-sort | 3791.43 268 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV043073585 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:37Z |
| institution | BVB |
| isbn | 1441619577 9781441619570 |
| language | English |
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| physical | 1 Online-Ressource (xii, 318 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Southern Illinois University Press |
| record_format | marc |
| spelling | Marich, Robert Verfasser aut Marketing to moviegoers a handbook of strategies and tactics Robert Marich 2nd ed Carbondale Southern Illinois University Press c2009 1 Online-Ressource (xii, 318 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds PERFORMING ARTS / Film & Video / Reference bisacsh Motion pictures / Distribution fast Motion pictures / Marketing fast Film Motion pictures Marketing Motion pictures Distribution Marketing (DE-588)4037589-4 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf Film (DE-588)4017102-4 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=285263 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marich, Robert Marketing to moviegoers a handbook of strategies and tactics PERFORMING ARTS / Film & Video / Reference bisacsh Motion pictures / Distribution fast Motion pictures / Marketing fast Film Motion pictures Marketing Motion pictures Distribution Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4017102-4 |
| title | Marketing to moviegoers a handbook of strategies and tactics |
| title_auth | Marketing to moviegoers a handbook of strategies and tactics |
| title_exact_search | Marketing to moviegoers a handbook of strategies and tactics |
| title_full | Marketing to moviegoers a handbook of strategies and tactics Robert Marich |
| title_fullStr | Marketing to moviegoers a handbook of strategies and tactics Robert Marich |
| title_full_unstemmed | Marketing to moviegoers a handbook of strategies and tactics Robert Marich |
| title_short | Marketing to moviegoers |
| title_sort | marketing to moviegoers a handbook of strategies and tactics |
| title_sub | a handbook of strategies and tactics |
| topic | PERFORMING ARTS / Film & Video / Reference bisacsh Motion pictures / Distribution fast Motion pictures / Marketing fast Film Motion pictures Marketing Motion pictures Distribution Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
| topic_facet | PERFORMING ARTS / Film & Video / Reference Motion pictures / Distribution Motion pictures / Marketing Film Motion pictures Marketing Motion pictures Distribution Marketing |
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| work_keys_str_mv | AT marichrobert marketingtomoviegoersahandbookofstrategiesandtactics |