APA (7th ed.) Citation

Marich, R. (2009). Marketing to moviegoers: A handbook of strategies and tactics (2nd ed.). Southern Illinois University Press.

Chicago Style (17th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 2nd ed. Carbondale: Southern Illinois University Press, 2009.

MLA (9th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 2nd ed. Southern Illinois University Press, 2009.