On media violence - Potter, W. James (Sage Publications, 1999)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (p. 257-285) and indexes
Overview and introduction -- Theories of media violence -- Effects of exposure to media violence -- Violent content on television -- Violence -- Schema and context -- Levels of analysis -- Development -- Effects -- Risk -- The inndustry's perspective -- Effects methodologies and methods -- Content analysis of media violence -- Axioms and dictionary -- Propositions
"On Media Violence is a definitive examination of this hotly debated social topic. Media scholar W. James Potter asks provocative questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers individually, as members of particular groups, and as members of society?" "On Media Violence is essential reading for students and scholars of media studies, communication theory, popular culture, social psychology, and sociology."--Jacket