Luxury fashion and culture:
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Bibliographic Details
Format: Electronic eBook
Language:English
Published: Bingley [England] Emerald 2013
Edition:1st ed
Series:Advances in culture, tourism and hospitality research 7
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references and index
Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's roles in presentation of self in everyday life / Hyunji Do, Seulgi Lee -- Is blending into society a primary consumer goal for dressing down? / Marc Amram, Eunah Choi, Namhoon Kim -- Cinderella storytelling in 21st century : interpreting popular culture in the movies via visual narrative arts / Seulgi Lee, Eunju Ko -- Who says what-to-wear? : examining tensions between conformity and individuality / Sangah Song, Heechong Lee, Kyulim Kim -- Understanding archetypes of luxury brands by using VNA / Kyung Hoon Kim, Bing Xu
Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion
Physical Description:1 Online-Ressource (xv, 143 pages)
ISBN:1781902119
9781781902103
9781781902110

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