Future savvy: identifying trends to make better decisions, manage uncertainty, and profit from change
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Bibliographic Details
Main Author: Gordon, Adam (Author)
Format: Electronic eBook
Language:English
Published: New York American Management Association c2008
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (p. 285-287) and index
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast
A critical roadmap that helps companies turn "future shock" into "future savvy"
Physical Description:1 Online-Ressource (x, 294 p.)
ISBN:0814409121
0814412866
9780814409121
9780814412862

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