Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers - Allen, Lawrence L. (American Management Association, 2010)
Includes bibliographical references and index
Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race