The EU through the eyes of Asia, Volume II, New cases, new findings (World Scientific, 2009)
Vol. 1 'The EU through the eyes of Asia : media, public and elite perceptions in China, Japan, Korea, Singapore and Thailand', published in 2007 by Asia-Europe Foundation. - "This publication is a partnership between: Asia-Europe Foundation, National Centre for Research on Europe."--P. [4] of cover
Includes bibliographical references
Introduction : Asia's visions of the European Union : introducing the volume / Martin Holland, Natalia Chaban and Peter Ryan -- ch. 1. Orientalism reversed : images and perceptions of the EU in the Philippines / Alma Maria O. Salvador, Leslie V. Advincula-Lopez and Manuel Enverga -- ch. 2. Images and perceptions of the EU in Vietnam : media, elite and public opinion perspectives / Pham Quang Minh, Bui Hai Dang and Tran Bach Hieu -- ch. 3. EU images in Indonesia / CPF Luhulima, Edward ML Panjaitan and Anika Widiana -- ch. 4. Assuming superpower status? Evolving Asian perceptions of the EU as a political and economic actor / Martin Holland -- ch. 5. "Soft power' and a 'Human face' : images of the EU as a social, environmental and developmental actor in the Asian media and public discourses / Natalia Chaban -- ch. 6. ASEM under the radar : media portrayals of Asia-Europe meeting in Asia / Suet Yi Lai and Natalia Chaban -- ch. 7. Policy recommendations and ESiA / Peter Ryan
Asia and Europe have become increasingly interconnected over the last few decades; this growth in mutual interest is due largely to their economic, political, cultural, and historical ties to one another. Due to the deepening relationship between the two regions, it seems natural to ask, "How is the European Union perceived in Asia?" This question has become very relevant to Asia-Europe relations, especially as the EU is the most significant economic partner for many Asian countries, while at the same time emerging as an increasingly prominent political and security dialogue partner for the region. This second volume offers a new and reliable insight into the perception of the EU in Asia. In 2006, the Asia-Europe Foundation and National Centre for Research on Europe (University of Canterbury) created the European Studies in Asia (ESiA) Network and initiated the "EU through the Eyes of Asia" survey.
This unprecedented comparative study looks at the attitudes and citizens' perceptions of the EU in Asia, and, by 2009, has been undertaken in 12 research sites throughout Asia. In each locality, the project systematically assessed daily representations of the EU in reputable local news media, as well as the EU's imagery among the general public and the EU's vision among the national stakeholders and opinion leaders. Presenting the findings of this project, this book provides a systematic and detailed empirical insight into EU visibility in the public discourses of three Southeast Asian countries - Vietnam, Indonesia and the Philippines - the so-called "VIP". The data and analyses in this work cover 2008 and the first half of 2009, and it compares the findings with those published in Volume I, which examined the perceptions of the EU in China, Japan, Singapore, South Korea, and Thailand.