Anthropomorphismus als Kommunikationsinstrument im Marketing: Vermenschlichung von Objekten und ihre Bedeutung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (91 p. :) |
| ISBN: | 9783842829305 3842829302 9783842879300 |
Internformat
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| 245 | 1 | 0 | |a Anthropomorphismus als Kommunikationsinstrument im Marketing |b Vermenschlichung von Objekten und ihre Bedeutung |c Marianela Elisa Manzoni |
| 264 | 1 | |a Hamburg |b Diplomica Verlag |c 2012 | |
| 300 | |a 1 Online-Ressource (91 p. :) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Anthropomorphism | |
| 650 | 4 | |a Advertising characters | |
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Datensatz im Suchindex
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| author | Manzoni, Marianela Elisa |
| author_facet | Manzoni, Marianela Elisa |
| author_role | aut |
| author_sort | Manzoni, Marianela Elisa |
| author_variant | m e m me mem |
| building | Verbundindex |
| bvnumber | BV043060384 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)811406840 (DE-599)BVBBV043060384 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:14Z |
| institution | BVB |
| isbn | 9783842829305 3842829302 9783842879300 |
| language | German |
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| spelling | Manzoni, Marianela Elisa Verfasser aut Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung Marianela Elisa Manzoni Hamburg Diplomica Verlag 2012 1 Online-Ressource (91 p. :) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Advertising characters fast Anthropomorphism fast Marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Anthropomorphism Advertising characters 1\p (DE-588)4113937-9 Hochschulschrift gnd-content http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794228 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Manzoni, Marianela Elisa Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung Advertising characters fast Anthropomorphism fast Marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Anthropomorphism Advertising characters |
| subject_GND | (DE-588)4113937-9 |
| title | Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung |
| title_auth | Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung |
| title_exact_search | Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung |
| title_full | Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung Marianela Elisa Manzoni |
| title_fullStr | Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung Marianela Elisa Manzoni |
| title_full_unstemmed | Anthropomorphismus als Kommunikationsinstrument im Marketing Vermenschlichung von Objekten und ihre Bedeutung Marianela Elisa Manzoni |
| title_short | Anthropomorphismus als Kommunikationsinstrument im Marketing |
| title_sort | anthropomorphismus als kommunikationsinstrument im marketing vermenschlichung von objekten und ihre bedeutung |
| title_sub | Vermenschlichung von Objekten und ihre Bedeutung |
| topic | Advertising characters fast Anthropomorphism fast Marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Anthropomorphism Advertising characters |
| topic_facet | Advertising characters Anthropomorphism Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Hochschulschrift |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794228 |
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