Product Placement und Branded Entertainment: die versteckte Werbung und die Durchdringung der Massenmedien
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Hamburg
Diplomica Verlag
2012
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (100 p. :) |
| ISBN: | 9783842831292 3842831293 9783842881297 |
Staff View
MARC
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Record in the Search Index
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| author | Lehrian, Christian |
| author_facet | Lehrian, Christian |
| author_role | aut |
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| id | DE-604.BV043060340 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:14Z |
| institution | BVB |
| isbn | 9783842831292 3842831293 9783842881297 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028484532 |
| oclc_num | 811406864 |
| open_access_boolean | |
| physical | 1 Online-Ressource (100 p. :) |
| psigel | ZDB-4-EBA |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Diplomica Verlag |
| record_format | marc |
| spelling | Lehrian, Christian Verfasser aut Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien Christian Lehrian Hamburg Diplomica Verlag 2012 1 Online-Ressource (100 p. :) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Branding (Marketing) fast Product placement in mass media fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product placement in mass media Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794289 Aggregator Volltext |
| spellingShingle | Lehrian, Christian Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien Branding (Marketing) fast Product placement in mass media fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product placement in mass media Branding (Marketing) |
| title | Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien |
| title_auth | Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien |
| title_exact_search | Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien |
| title_full | Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien Christian Lehrian |
| title_fullStr | Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien Christian Lehrian |
| title_full_unstemmed | Product Placement und Branded Entertainment die versteckte Werbung und die Durchdringung der Massenmedien Christian Lehrian |
| title_short | Product Placement und Branded Entertainment |
| title_sort | product placement und branded entertainment die versteckte werbung und die durchdringung der massenmedien |
| title_sub | die versteckte Werbung und die Durchdringung der Massenmedien |
| topic | Branding (Marketing) fast Product placement in mass media fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product placement in mass media Branding (Marketing) |
| topic_facet | Branding (Marketing) Product placement in mass media BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794289 |
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