Personalisation in Mass Media Communication: British online news between public and private
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Bibliographic Details
Main Author: Landert, Daniela (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam John Benjamins Publishing Company 2014
Subjects:
Online Access:FAW01
FAW02
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Item Description:It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i
Physical Description:1 Online-Ressource
ISBN:130640536X
902727083X
9781306405362
9789027270832

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