Gender and sexual identities in transition international perspectives (Cambridge Scholars Pub., 2008)
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references and index
Gender and bilingualism: connecting experiences and theories / Joan Pujolar -- 'Bigger is better': masculinity and consumerist discourses in Viagra advertisements / Andrea Simon-Maeda -- Masculinity as public performance: gendered language patterns and religious indentity in a college classroom / Allyson Jule -- The missus, the co-habitee and the real babe: heteronormativity in Swedish conversations / Stina Ericsson -- Gender stereotypes and globalised customer service communication in Poland / Agnieszka Kielkiewicz-Janowiak and Joanna Pawelczyk -- Borrowing and swearing: indirect construction of gender at a Hungarian workplace / Nóra Schleicher -- 'I'll be a rooster crowing in the hen coop, but you'll be a hen and I'll be bothering you': the male sexual identity in Cyprus verbal dueling / Elli Doukanari -- Selling and gender: rapport building strategies used by American TV shopping networks' hosts / Pilar Garcés-Conejos Blitvich -- 'Beautifual Japanese language': women's speech in Japanese printed media / Lidia Tanaka -- 'War of words' on new (legal) sexual identities: Spain's recent gender-related legislation and discursive conflict / José Santaemilia -- Hybrid or in between cultures: traditions of marriage in a group of British Bangladeshi girls / Pia Pichler
The aim of this volume is to offer an international panorama of gendered and sexualised experiences, with new and original data collected from a variety of cultural settings and sociopolitical contexts. We look at many parts of the world (Japan, Sweden, Poland, Cyprus, Spain, US, Australia, Canada, Hungary) with different assumptions and expectations, often revealing various research practices and traditions. Gendered or sexualized discourses are unstable constructions, in permanent transitio ..